I design digital experiences from idea to launch.
I turn research, business goals and client conversations into digital work we can ship and optimise.
The tools in this portfolio
Four projects, up close.
What I was asked to solve, how I worked with the team, and what happened after launch.
A redesign that matches its audience.
I turned client language and team insight into a calmer coaching site, built around trust instead of fitness-industry pressure.
A/B testing for a new audience.
The coaches disliked my first direction. We tested it anyway, and lead-to-client conversion more than doubled.
The CRO Dashboard, built for the team.
I built the testing tool our team was missing. Four designers still run their tests in it and read each other’s results.
An experimental identity, for an anti gallery.
A creative exercise for a Copenhagen anti-gallery: editorial work, web experiments and a street-art campaign that shipped.
5 websites, 1 workflow.
Five coach brands, each shaped around a different audience. I led the positioning, copy, design and build from first conversation to launch.
Träna med Emelie
Projekt DU 2.0 · behavioural coaching for women 35+enter the build
Site 02 · Coach funnel · nb-NO
Benni Bravo · The Blueprint
Launch funnel for a Norwegian coaching teamenter the build
Site 03 · Coach site · sv-SE
Zahra Ajami
Strength coaching for women 30+, proof-ledenter the build
Site 04 · Coach site · sv-SE
AS Coaching
Hormone-smart weight loss coaching for womenenter the build
Site 05 · Coach site · sv-SE
Calorie Coachning
Education-led nutrition coaching for womenenter the build
A wider visual practice.
Identity, storytelling, covers, logotypes and the full 2019 poster series · 224 pieces, all on one infinite canvas.
Four things I built because I wanted them to exist.
Souveraineté 2026
Sovereign market-garden infrastructure · conceptopen the experiment
Experiment · Personal build
OS7
A life dashboard built as a game · Next.js + Supabase PWA, sample dataopen the build
Experiment · Personal tool
Orchid Cherry
A code editor that hosts Claude Code and Codex and keeps every change undoable · test agent, sample projectopen the build
Experiment · Personal tool
Job desk
A job search on one screen, agents draft and I send · Electron over a Markdown vault, demo dataopen the build
Strategy, expression and product thinking in one practice.
I'm Noé, currently a senior web designer at Lenus. I lead client-facing web work across Nordic markets and bring together input from paid, brand, sales, KAMs and coaches.
My training started far from the browser: an early professional education in visual communication, then fine arts, then multimedia in Copenhagen. Identity, editorial, motion and product all feel like home because of it.
I joined Lenus in 2022 and navigated towards the commercial aspect of it all: research, conversion, experiments and the conversations that get a team to a decision.
Curiosity did the rest. I use AI where it genuinely helps, and I keep trying new tools to find out which ones make sense for the time we’re working in.
- 01Concept development
- 02Art direction
- 03Product design
- 04Research & copywriting
- 05Design systems
- 06AI-directed design & build
- 07Marketing strategies